THE BALANCED FACE INSTITUTE

A NEW CONCEPT FROM THE CREATORS OF BOSS GAL IN COLS. OH., THE BALANCED FACE INSTITUTE IS A NEW, STARTUP WHERE MEDICAL PROFESSIONALS CAN LEARN THE BEST PRACTICES OF MEDICAL ESTHETICS WHILE LEARNING HOW TO RUN THEIR OWN BUSINESS. I PARTNERED WITH MERCIFUL THIEVES TO CREATE NOT ONLY THE VISUAL IDENTITY BUT ALSO THE OVER-ARCHING VOICE AND TONE OF THIS NEW BRAND.

CLIENTS: LANCE AND KATHY KENNEY, FOUNDERS OF BOSS GAL & THE BALANCED FACE INSTITUTE
CREATIVE DIRECTION: JAY BORMAN AND SARA ZIMMERMAN, MERCIFUL THIEVES

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BRANDING / LOGO DESIGN / CREATIVE ARCHITECTURE / COPYWRITING