ABERCROMBIE KIDS—PLAY IS LIFE CAMPAIGN

FOR THE FIRST TIME, ABERCROMBIE KIDS LAUNCHED A LONGTERM CAMPAIGN IDEA, PLAY IS LIFE. WE TAPPED INTO TEVIS HOUSTON (FRIENDS EVERYWHERE) TO HELP BRING THIS COLORFUL AND PLAYFUL IDEA TO LIFE.

CREATIVE DIRECTOR: TEVIS HOUSTON, FRIENDS EVERYWHERE
VIDEO DIRECTION AND EDITING: BRIAN POLK
DESIGN: ADAM EBERT, KATIE ENGLISH, KELSY SOCHA DUNCAN
COPY: LYNDSAY THEIBERT AND HOLLY COLETTA

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DESIGN DIRECTION / DESIGN