DSW—CROWN VINTAGE BRANDING

THE DSW TEAM APPROACHED ME WITH A NEED TO CREATE A UNIQUE LOGO FOR ONE OF THEIR IN-HOUSE BRANDS, CROWN VINTAGE. WE WORKED THROUGH A FEW ITERATIONS AND LANDED ON THIS VERSION WHICH MARRIES A NICE TENSION BETWEEN ELEGANT AND MASCULINE.

CREATIVE DIRECTION: PAUL TEW & AMANDA MORRIS, DSW

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LOGO DESIGN / BRANDING