MEMBER’S MARK—BRAND REPOSITIONING

MEMBER’S MARK HAS ALL THE RIGHT STUFF, THEY JUST NEEDED SOME HELP WITH A VISUAL REFRESH AND BRAND REPOSITIONING. I PARTNERED WITH BRAND LOVE LAB AND THE INTERNAL MEMBER’S MARK TEAM TO GET THIS PROCESS STARTED. WE ARE HELPING THEM ELEVATE THEIR POSITION IN THE MARKET, REFRESH THEIR VISUAL DIRECTION AND SHOW THEIR REAL VALUE. THE RESULT OF THE FIRST VERSION OF OUR BRAND VISUAL GUIDELINES ARE NOW STARTING TO GO LIVE.

CLIENT: SAM’S CLUB, MEMBER’S MARK TEAM
DESIGN DIRECTION: ADAM EBERT
BRAND STRATEGY: CHRISTIAN ROMANO & NORIA MORALES, BRAND LOVE LAB
PHOTO ART DIRECTION: JASON BURKE & CHRISTIAN ROMANO, BRAND LOVE LAB

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BRAND DIRECTION / DESIGN DIRECTION